Winning Customer Experience
- By Parth Muley on April 10, 2017
Does the hospitality sector require greater knowledge and understanding? With enhanced freedom of choice and a greater degree of familiarity with digital technology, guests often expect undivided attention along with a customized experience. Hotel owners are challenged to successfully maintain an everlasting and dignified relationship with the customer. Millennials make up one-third of the world’s hotel guests, in part, because they are significantly connected and tech-savvy. As a result, hoteliers are forced to re-design their guest service and experiences to tailor to the constantly shifting culture.
A Cloud-based application makes it easier for hotels of all sizes to access information about every aspect of their property management business. Whether it is front desk operation, housekeeping or maintenance, hotel and property managing, the staff will be able to access information quickly and easily 24/7, worldwide. The idea of corporate social responsibility is gaining prominence in many hospitality businesses. Since, most of the information is stored in the cloud it reduces the total amount of paper used for printing. Folios statements can be sent to guests via email or SMS. Hotel owners can benefit from green initiatives to achieve better reputation and brand image.
Hotel owners that offer customer service specifically tailored to the client, would establish a competitive edge. Personalization is the way to move forward rather than standardization. Capturing and analyzing the insights of any customer's historical patterns and behaviors becomes more important. It is our utmost priority that the organization using services is able to collect and transcribe their data into a comprehensive analysis report. Business intelligence reports are able to capture crucial metrics such as the occupancy rate and gross revenue, along with other key performance indicators that enable property managers to make well-informed and strategic decisions.